Matthew Sims

Digital Marketer, Data Analyst

About me

I am an experienced digital marketing professional with a passion for data analysis and visualization.

I would describe myself as an analytical person with a love for data, but with an eye for design and a solid understanding of business principles.

In my personal life, I enjoy reading, exercising, traveling and spending time with my lovely wife Alyssa.


Date of birth
October 29, 1990
Evansville, IN
Available for freelance or full-time


1 - Basic    2 - Novice    3 - Intermediate
4 - Advanced    5 - Expert

Tableau - 3
Power BI - 2
Google Marketing Platform - 4
SQL - 2
Excel - 4
Python - 1


Digital Marketing Professional

October 2020 - Current

Participate in a variety of digital marketing activities across a portfolio of websites. Extensive experience using Google Analytics, Google Tag Manager, Google Data Studio, Active Campaign, Google Ads, Facebook Ads, Amazon PPC and more.

Digital Marketing Analyst

Escalade Sports
April 2019 - September 2020

Performed daily data analysis and reporting on website data. Developed an analytics reporting dashboard that integrated eCommerce data across more than a dozen brands and multiple marketing mediums that influenced marketing strategy.


University of Southern Indiana

MBA, Data Analytics

2019 - 2020

BS, Computer Information Systems

2014 - 2018

Minor: Computer Science

BS, Marketing

2014 - 2018

Minor: Web Development For Enterprise

Relevant Certifications

Google Analytics Certification  

Google Ads Search Certification  

Designed by: Matthew Sims

Data Analyst living in the greater Evansville area