Matthew Sims

I got my start in digital marketing whilst I was completing my undergraduate coursework at the University of Southern Indiana. In hopes of earning additional income and bolstering my education, I decided that I was going to create a website and try my hand at affiliate marketing. With a combination of beginner's luck and sheer stubbornness, the website became a relative success.

I went deep into the technical aspects of search engine optimization (SEO) over the next several years and found success with multiple websites as an affiliate marketer. Somewhere during that time, I discovered that there was a market for buying and selling websites like the ones I had built. So, I decided to get involved with that side of things and ultimately completed around a dozen transactions.

In 2019, I accepted a job from a large sporting goods company to be their in-house digital marketer. During my time there, I wore many hats. I managed Google Analytics and website tagging for over a dozen eCommerce brands, handled email marketing campaigns and built marketing automations, spearheaded successful SEO projects, operated profitable PPC campaigns and built a cross-channel reporting dashboard that provided insights into digital marketing data previously unknown to the company.

I also helped in operating the Amazon seller account including managing listings and running Amazon PPC ads for various sporting goods products. I developed a strong interest in web analytics during this time in my career and decided to pursue an MBA with a concentration in data analytics.

In late 2020, I transitioned to working as a freelancer and have had the opportunity to collaborate with a diverse clientele spanning small businesses to enterprise-level companies. Over the years I have continued to improve and hone my digital marketing skills and could aptly be described as a T-shaped marketer.

My formal education and diverse hands-on experience has allowed me to have specialized knowledge in web analytics and search engine optimization as well as true competency in many other areas of digital marketing such as PPC advertising, marketing automation, email marketing, etc. My unique skill set has given me the opportunity to expand my client's online reach, drive more leads and ultimately grow their businesses.