Matthew Sims

Digital Marketing Specialist

About me

I am an experienced digital marketer with a demonstrated history of acquiring customers using content marketing and online advertising.

I have a passion for sales funnel optimization, data analytics, online business acquisition and eLearning. I have been involved in the digital marketing space in varying capacities over the last several years.

In my personal life, I enjoy reading, exercising, traveling and spending time with my lovely wife Alyssa.


Date of birth

October 29, 1990


Evansville, IN




Available for freelance or full-time work


Escalade Sports

Digital Marketing Coordinator

April 2019 - Present


Email Marketing
Digital Advertising
Data Analytics

Participates in a variety of digital marketing activities across a portfolio of eCommerce websites.

Extensive experience using Google Analytics, Google Tag Manager, Google Data Studio, Active Campaign, Google Ads, Facebook Ads, Amazon PPC and more.

Simco Media

Self-Employed Digital Marketer

January 2016 - Present


Web Design
Search Engine Optimization
Affiliate Marketing

Involved in building websites, ranking them in google and monetizing their traffic.

Experience includes web design, marketing automation, search engine optimization, managing editorial calendars and various other internet marketing activities.

United States Army

Specialist (E4)

May 2012 - May 2014


Train soldiers as Combat Lifesavers
Assist with medical care and treatment
Live the Army Values

Worked as a combat medic stationed in Fort Campbell, KY.

My time spent in the military taught me many important life skills. The importance of discipline, work ethic, teamwork and personal accountability are some of the lessons that I took away from my time in the Army.


University of Southern Indiana

Master of Business Administration, Data Analytics

2019 - 2020

Status: Graduate in July 2020

Relevant Coursework

- Data-Driven Decision Making
- Information Visualization & Dashboarding
- Applied Business Analytics
- Information Systems & Technology
- Marketing Strategies

University of Southern Indiana

Bachelor of Science, Computer Information Systems

2014 - 2018

Minor: Web Development For Enterprise

Relevant Coursework

- Systems Analysis and Design
- Managing Information Technology
- Introduction to Graphic Design
- Interactive Web Design
- Online Journalism

University of Southern Indiana

Bachelor of Science, Marketing

2014 - 2018

Minor: Computer Science

Relevant Coursework

- Principles of Marketing
- Marketing Research
- Consumer Behavior
- Marketing Management
- Algorithm Design and Analysis

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Designed by: Matthew Sims

Digital Marketing Specialist living in the greater Evansville area